For Santogal, Portugal’s most recognized automotive dealer group representing 24 car brands, capturing and delivering qualified leads in a timely manner to its 250 sales agents had presented an ongoing challenge.
By implementing Bluebird as their go to market platform for intelligent lead capture and distribution, Santogal drastically improved their speed to lead. They now provide quick, dedicated sales nurturing for inbound web leads.
By reducing the time between a customer enquiry and an agent response Santogal increased conversions by 89%
Helping them make efficient marketing spending decisions and improve the overall business sales strategy
Using Bluebird greatly reduced our salespeople’s lead response time. Bluebird has become a vital part of our day-to-day success. At any given time, we have 350 teams assigned to our vehicles. I now know exactly which team is working what leads and the status of them less than 15 minutes from when they are generated.
You cannot guarantee your channel will adopt new software. That’s why Bluebird’s platform is designed with the standard tools they already use – a browser, SMS, and email. There is no login required or app to download.
Seamless lead distribution via email or SMS maximizes ease of use for your sales network enabling rapid onboarding and go-to-market strategies.
Santogal provides expert sales staff to assist all clients throughout their purchasing journey and with Bluebird decreased their time to action by 75%.
Santogal enjoys connecting with potential customers almost immediately, while their intent is still strong, drastically boosting conversion.
Implementing Bluebird has allowed these key sales agents to be connected to prospects in real-time. With Bluebird, Santogal decreased its lead capture and distribution time by 56% and as a result, Santogal increased conversion of their web leads by 89% between their first two years.
Web leads offer a wide range of data points which can be tracked and analyzed to optimize the sales funnel. By encouraging reporting on progress from their agents, Santogal is gaining visibility not just into the sales practices of their agents, but the success of their leads from various sources.
Santogal takes a hands-on approach to automotive sales and business intelligence data is enriched by its agent feedback The Bluebird patented technology encourages sales feedback collection from an easy to use, no-login or download required platform. With Bluebird, Santogal saw a 91% increase in agent feedback, which is essential to improving a business’s sales strategy.
The faster an agent accepts, the more likely they are to close that deal. By assigning points for not only leads which are accepted in a timely manner, but leads which are declined as well, Santogal is encouraging faster lead distribution.
Declining a lead supports this model as well, encouraging agents to act as team players and not let leads sit idle unnecessarily. The higher an agent’s score, the more likely they are to receive quality leads. Ultimately, having good leads, handled instantly by the best possible agent is what has led to Santogal’s continued success with Bluebird.
