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50% increased acceptance rate.

Royal LePage uses Bluebird to connect over 18,000 agents with homebuyers faster than the competition.

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How Bluebird works for Royal LePage.

With over 18,000 agents managing more than 400,000 leads annually, scalability has been an essential component to Royal LePage’s implementation of Bluebird. Through an intelligent, automated lead distributing system, Royal LePage brokerages are aided in providing world class service to the real estate industry.

Median consolidate acceptance times were improved annually by 50%

A product that all 18,000 agents implemented into their sales process.

Bluebird supports RLP by matching buyers with the best agent. Routing based on area, price range, and class of real estate to foster the most likely relationship for conversion. By helping the right agent get there first, Royal LePage is capturing more business from their online resources.

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Royal LePage

With Bluebird, we can enable the quick response that is critical to engaging online customers with a better service experience.  It’s taken our response time from hours to an average of 4.4 minutes per lead.  Astounding results that allowed our agents to exponentially grow their conversion rates.

Kelly Mcain

Royal LePage got their agents onboarded fast.

You cannot guarantee your channel will adopt new software. That’s why Bluebird’s platform is designed with the standard tools they already use – a browser, SMS, and email. There is no login required or app to download.

Seamless lead distribution via email or SMS maximizes ease of use for your sales network enabling rapid onboarding and go-to-market strategies.

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Ensure leads are routed to the best agents quickly and consistently. Create a universally accepted structure to adapt to the booming housing market and constant agent onboarding.


Implement a thorough tagging structure to quickly identify the best agents. Use Bluebird's automated follow up feature to prompt competitive lead pursuit and encourage feedback. Used email/SMS notifications, secure access links, and an intuitive page layout to create an easy to use User Interface

RLP converted inbound leads faster.

Manual lead distribution takes valuable time, effort, and resources. Bluebird helped Royal LePage drive agent success through a seamless lead distribution system tailored to each brokerage’s needs, while also saving costs and valuable time previously devoted to lead management.
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RLP gets real-time lead conversion data.

Brokerages at Royal LePage leverage Bluebird’s data and integrate it with back-office software for 360-degree visibility of their performance. Visibility into conversion rates, acceptance rates, and lead actioning have helped to provide a clearer picture of performance and enabled continuous goal setting for improvement. By matching leads and their sources to closed deals, brokerages can instantly identify and track referral revenue, while also gaining visibility into individual agent performance.
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How we AI.

The control you desire, augmented with AI and machine learning.

We believe in deploying lead management technologies that increase productivity and scalability while remaining transparent and configurable.

Pre-flight AI.

Generative AI to score and reorganize lead data.

Lead enrichment and pre-qualification scoring.

In-flight AI.

Patented narrow AI lead score and routing algorithm follows business rules you define.

On the fly agent performance based scoring.

Machine learning routing engine.

Agent-assist AI.

Post acceptance generative AI agent assistance tools.