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2x Close Rate

HP used Bluebird's AI powered lead management to double their partner close rate.

Hp Office

How Bluebird works for HP.

Hewlett-Packard (HP) fuels their customers with smart printing processes driving their customers’ operational efficiency, flexibility, and profitability.  With sales partner strategies, HP drives their lead to revenue funnel with urgency. The Bluebird platform provides visibility to the partner lead journey prompting a competitive lead pursuit culture and eliminating lead management gaps.

Partner close rates doubled!

In one year, HP, with a product line average order value of $25,000, doubled its partner close rate resulting in eye popping ROI results.

Cut time to first contact by 50%

Our enterprise clients, on average, improved speed to lead and within a year, cut time to close in half.

3X increase in agent feedback

HP recognized as the leader in server and print technology, saw a 3x increase in partner-provided lead quality and pursuit data.

Through a series of multi-point integrations, Bluebird provides HP with lead management capabilities to capture and track leads from its extended global network with advanced business intelligence.

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Hewlett Packard

We’ve eliminated the gaps in our lead management work flows for our global operations. Through Bluebird’s partner strategies, we can drive our lead-to-revenue funnel with urgency.  We have complete visibility to our channel pipeline that was previously only best guesses based on the previous quarters sales. It has helped our revenue and product supply line forecasting, and allows us work with real-time intelligence.

Adoption without friction.

You cannot guarantee your channel will adopt new software. That’s why Bluebird’s platform is designed with the standard tools they already use – a browser, SMS, and email. There is no login required or app to download.

Seamless lead distribution via email or SMS maximizes ease of use for your sales network enabling rapid onboarding and go-to-market strategies.

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Goals

Ensure leads are routed to the best agents quickly and consistently. Create a universally accepted structure to support the many varying sales agencies in different geographical markets. Monitor the lead journey to improve sales efficiency.

Approach

Implement a thorough tagging structure to quickly identify the best agents. Use Bluebird's automated follow up feature to prompt competitive lead pursuit and encourage feedback. Used email/SMS notifications, secure access links, and an intuitive page layout to create an easy to use User Interface

HP manages its leads at a global scale.

HP routes leads globally, but geographical region doesn’t impact its lead management. Through the elimination of spreadsheets, HP routes thousands of leads instantly to over 960 partners in Europe, Asia, and North America over a period of three months.

If a lead is not accepted by an agent, it is routed and offered to the next best suited – and so on until accepted.

HP enriches its KPIs with feedback data.

HP responds to their customers with the upmost speed to lead. By encouraging competitive sales culture, HP knows their top-performing channel partners and drives conversion. HP saw an increase of almost 9x conversion percent rate over the course of automation implementation. They have answers to questions such as “Are my leads getting worked?” More importantly, “Are my leads being worked by the right partner?” With Bluebird, lead velocity is enhanced through prompting lead pursuit and identifying top-performing agents. No application adoption needed. No friction.
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How we AI.

The control you desire, augmented with AI and machine learning.

We believe in deploying lead management technologies that increase productivity and scalability while remaining transparent and configurable.

Pre-flight AI.

Generative AI to score and reorganize lead data.

Lead enrichment and pre-qualification scoring.

In-flight AI.

Patented narrow AI lead score and routing algorithm follows business rules you define.

On the fly agent performance based scoring.

Machine learning routing engine.

Agent-assist AI.

Post acceptance generative AI agent assistance tools.