About Bluebird.

Optimize sales and increase revenue. Bluebird is revolutionizing the way high performing sales teams respond to leads. Our industry leading AI powered lead management software makes your sales team faster, smarter and more accountable. 

We get sales. In our bones.
We know how hard it is.
We know the turnover rates.
We understand the issues organizations face - at all levels.
We know sales will never be easy.
And that's why we do what we do.
Because we also know that it CAN be easier.
It can be smarter, faster, more efficient.
We're not just a software supplier.
We develop technology to empower people.
We're a partner, a mentor, a guide.
Here to make your best people the best they can be.
Because their success drives your success.
And your success drives us.

We empower teams by making them faster, more efficient, more successful and more accountable.

Our story

Bluebird started life as Lead Assign. 

lead assign logo

Established in 2014, Lead Assign’s research and development team created the top-performing enterprise-grade lead management technology. The platform is primarily focused on solving the increasingly complex rules required to effectively match business opportunities to the best-suited salesperson available. Additionally, it provides visibility and business intelligence into lead distribution management providing strategic advantage to any company’s most pressing sales operations challenges.

The SaaS solution is applicable for any-sized business, whether its sales operations are carried out by departments and teams, or by external channel partners and retailers.

Lead Assign expanded its presence across a broad range of verticals, to help automate and optimize sales processes. As the team grew, Lead Assign garnered interest from larger corporations and responded with deeper integrations, business intelligence data, conversion capture, and professional services.

In 2020, it was announced that the United States Patent and Trademark Office has issued Lead Assign a U.S. Patent entitled “Dynamic Content Management Systems and Methods.” The patent covers automating, intelligent routing, and distributing marketing-based leads to sales teams and partners in real time.

In 2024 Lead Assign was renamed Bluebird 

Lead Assign changed its name to Bluebird to reflect a strategic shift in focus. While the former name emphasized lead routing, the rebranding to Bluebird signifies a broader scope encompassing lead routing, enrichment, and conversion capture. The new name aligns more closely with the company’s goals and services, presenting a brand image that emphasizes comprehensive lead management solutions rather than solely routing. This transition reflects an evolution in the company’s mission and ambitions to provide holistic support for businesses in maximizing their lead potential.

Bluebird is the leader in intelligent enterprise lead management, specifically designed for Fortune 1000 enterprises. It is unique in its ability to use its patented A.I. technology to integrate into existing enterprise systems to intelligently route and connect leads, capture conversion data, and provide insight for every lead regardless of its source at scale.

Bluebird’s technology now routes more than 450,000 leads to over 20,000 sales team members and partners for over 200 companies, including some of the world’s top manufacturers, real estate organizations, and financial services companies globally.

Bluebird Logo

”Bluebird is a lucrative sales opportunity that you come across unexpectedly, without much effort."

How we AI.

The control you desire, augmented with AI and machine learning.

We believe in deploying lead management technologies that increase productivity and scalability while remaining transparent and configurable.

Pre-flight AI.

Generative AI to score and reorganize lead data.

Lead enrichment and pre-qualification scoring.

In-flight AI.

Patented narrow AI lead score and routing algorithm follows business rules you define.

On the fly agent performance based scoring.

Machine learning routing engine.

Agent-assist AI.

Post acceptance generative AI agent assistance tools.