Since 2014

We have been empowering teams by making them faster, more efficient, and more successful for over 10 years.

Here are a few highlights over the years…

Problem Identified
Des approaches Tom and James with a problem... How can he take leads from his growing lead funnel and figure out who best to give them to (at scale).
lead assign logo
Lead Assign Formed
The team created a top-performing enterprise-grade lead management technology. The platform is focused on solving the increasingly complex rules required to effectively match business opportunities to the best-suited salesperson available.
Inman Startup Alley
Lead Assign showcases the new technology at Inman Connect New York.
royal lepage logo
Royal LePage
We begin working with Royal LePage to roll out the platform to over 18,000 agents from coast to coast.
Hp Office
Hewlett Packard
Hewlett Packard begin using Lead Assign for lead management in the Asia Japan Pacific region before rolling out solutions across the globe.
Developed Conversion Capture Technology
We develop a solution that allows our customers to quickly and easily capture conversion data.
Integration Expansion
We further develop our integrations to support major CRM's and back office platforms as well as custom implementations and analytic platforms.
Patent Issued
Patent No. 10,628,830. Dynamic Contact Management : Branch Systems and Methods
Lead Enrichment
Added the ability to integrate additional lead enrichment platforms (both third party and internal). Enrichment happens prior to routing so our customers can route based on enriched content.
Leads-to-Trade Matching
We developed a system to help identify successful sales and match them to original lead offers in an effort to help our customer further understand their most successful campaigns.
ChatGPT Agent Assistant
We add the ability to use chatGPT to craft custom responses to help agents respond to leads faster.
Bluebird Logo
Lead Assign Rebranded Bluebird
Lead Assign changed its name to Bluebird to reflect a strategic shift in focus. While the former name emphasized lead routing, the rebranding to Bluebird signifies a broader scope encompassing lead routing, enrichment, and conversion capture.
The Team Continues to Grow
Bluebird continues to invest in it's people and technology to support our ongoing growth.
2014
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2024

Meet the Team

James Palmer

James Palmer

CEO, Co Founder
Tom Andersen

Tom Andersen

CTO, Co Founder
Des Von Teichman

Des Von Teichman

Co Founder
David

David Mackay

CRO
Max

Max Von Teichman

Director Customer Success
Wendy

Wendy Lloyd

Senior Account Executive
Bev

Beverley Houston

Director of Product Marketing
Brandon Smith

Brandon Smith

Senior Lead Developer
Jaimal

Jaimal Dullat

Senior Developer
Luke Auclair

Luke Auclair

Technical Support & Developer
Kristina Smith

Kristina Smith

Springfed - Marketing / Analyst
Matt Ross

Matthew Ross

Springfed - Creative Director / Strategist

”Bluebird is a lucrative sales opportunity that you come across unexpectedly, without much effort."

The term is often used by sales professionals when talking about inbound leads. As 80% of the buyer’s journey happens without you knowing, those might indeed seem like they come out of the blue.

About goBluebird.

Optimize sales and increase revenue. Bluebird is revolutionizing the way high performing sales teams respond to leads. Our industry leading AI powered lead management software makes your sales team faster, smarter and more accountable. 

We get sales. In our bones.
We know how hard it is.
We know the turnover rates.
We understand the issues organizations face - at all levels.
We know sales will never be easy.
And that's why we do what we do.
Because we also know that it CAN be easier.
It can be smarter, faster, more efficient.
We're not just a software supplier.
We develop technology to empower people.
We're a partner, a mentor, a guide.
Here to make your best people the best they can be.
Because their success drives your success.
And your success drives us.

Our story

Bluebird started life as Lead Assign. 

lead assign logo

Established in 2014, Lead Assign’s research and development team created the top-performing enterprise-grade lead management technology. The platform is primarily focused on solving the increasingly complex rules required to effectively match business opportunities to the best-suited salesperson available. Additionally, it provides visibility and business intelligence into lead distribution management providing strategic advantage to any company’s most pressing sales operations challenges.

The SaaS solution is applicable for any-sized business, whether its sales operations are carried out by departments and teams, or by external channel partners and retailers.

Lead Assign expanded its presence across a broad range of verticals, to help automate and optimize sales processes. As the team grew, Lead Assign garnered interest from larger corporations and responded with deeper integrations, business intelligence data, conversion capture, and professional services.

In 2020, it was announced that the United States Patent and Trademark Office has issued Lead Assign a U.S. Patent entitled “Dynamic Content Management Systems and Methods.” The patent covers automating, intelligent routing, and distributing marketing-based leads to sales teams and partners in real time.

In 2024 Lead Assign was renamed Bluebird 

Lead Assign changed its name to Bluebird to reflect a strategic shift in focus. While the former name emphasized lead routing, the rebranding to Bluebird signifies a broader scope encompassing lead routing, enrichment, and conversion capture. The new name aligns more closely with the company’s goals and services, presenting a brand image that emphasizes comprehensive lead management solutions rather than solely routing. This transition reflects an evolution in the company’s mission and ambitions to provide holistic support for businesses in maximizing their lead potential.

Bluebird is the leader in intelligent enterprise lead management, specifically designed for Fortune 1000 enterprises. It is unique in its ability to use its patented A.I. technology to integrate into existing enterprise systems to intelligently route and connect leads, capture conversion data, and provide insight for every lead regardless of its source at scale.

Bluebird’s technology now routes more than 450,000 leads to over 20,000 sales team members and partners for over 200 companies, including some of the world’s top manufacturers, real estate organizations, and financial services companies globally.

How we AI.

The control you desire, augmented with AI and machine learning.

We believe in deploying lead management technologies that increase productivity and scalability while remaining transparent and configurable.

Pre-flight AI.

Generative AI to score and reorganize lead data.

Lead enrichment and pre-qualification scoring.

In-flight AI.

Patented narrow AI lead score and routing algorithm follows business rules you define.

On the fly agent performance based scoring.

Machine learning routing engine.

Agent-assist AI.

Post acceptance generative AI agent assistance tools.

Welcome to Bluebird

Let us show you how we can help create Lead Urgency & Adoption in your network.

Introducing Aubrey

Meet the newest member of the goBluebird team: Aubrey, the AI sales assistant helping your reps close while keeping you in the loop. ​

Find out more…